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城市更新，有時(shí)不是從一棟樓開(kāi)始。它可能先落在一頂棚子上。棚子遮不住夏天的陣雨，招牌在人群里找不到，攤主想掛個(gè)東西無(wú)從下手……
這些細(xì)微的“不合理”，日復(fù)一日地發(fā)生，卻很少被真正解決。
這一次，我們想請(qǐng)你，用一個(gè) 2.5×2.5m 的棚子，給出答案。
#設(shè)計(jì)競(jìng)賽 #天目里國(guó)際街區(qū) #城市更新 #天目里 #OōEli #蔦屋書(shū)店 #市集 #棚子
Urban renewal doesn’t always begin with a building. Sometimes, it starts with something as small as a canopy.
A canopy that can’t keep out a summer downpour. A sign that disappears in the crowd. A stallholder with nowhere to hang or display their goods…
These small, everyday frictions happen again and again—yet are rarely addressed.This time, we invite you to respond—with a 2.5 × 2.5 m canopy.
#DesignCompetition #OōEli #UrbanRenewal #Market #Canopy #TSUTAYABOOKS
這個(gè)春天，首屆 LOCUS 天目里國(guó)際街區(qū)創(chuàng)意市集競(jìng)賽正式開(kāi)啟。
天目里國(guó)際街區(qū)面向全國(guó)公開(kāi)征集 2.5×2.5m 市集棚架創(chuàng)意方案，邀請(qǐng)建筑、室內(nèi)、工業(yè)設(shè)計(jì)、展陳、景觀等相關(guān)領(lǐng)域的設(shè)計(jì)師、機(jī)構(gòu)與院校師生參與。
優(yōu)勝方案將獲得 45萬(wàn)元稅前獎(jiǎng)金（包含設(shè)計(jì)費(fèi)、80套棚架制作費(fèi)用及設(shè)計(jì)生產(chǎn)版權(quán)買(mǎi)斷費(fèi)用） ，并進(jìn)入后續(xù)棚架的深化與落地。
This spring, the inaugural LOCUS Creative Market Competition for OōEli International District officially launches.
OōEli International District is now openly calling for innovative proposals for a 2.5 × 2.5 m market canopy, inviting designers, studios, and students from architecture, interior design, industrial design, exhibition design, landscape design, and related fields across China to participate.
The winning proposal will receive a pre-tax award of RMB 450,000 (inclusive of design fees, the production cost of 80 canopy units, and the buyout of design and production rights), and will proceed to the subsequent detailed design and implementation phase.
01
Road Poetry FestivalMeets OōEli International District
當(dāng)路上詩(shī)歌節(jié)遇上天目里國(guó)際街區(qū)
「路上詩(shī)歌節(jié)」不是一個(gè)傳統(tǒng)意義上聚集在劇場(chǎng)或美術(shù)館里的詩(shī)歌朗誦會(huì)，而是一場(chǎng)以城市為場(chǎng)域、以日常街巷為展線、以每一個(gè)行走其中的人為主角的公共文化事件。
點(diǎn)擊圖片閱讀 ：OPEN CALL | 首屆路上詩(shī)歌節(jié)招募啟動(dòng) !
展覽、對(duì)談、市集、表演四個(gè)單元，都將發(fā)生在天目里國(guó)際街區(qū)之中。
市集，則被界定為 “一種重新進(jìn)入城市的方式”。
放在更大的城市語(yǔ)境中，天目里國(guó)際街區(qū)也有了更明確的位置。西湖區(qū)近年持續(xù)推進(jìn) “兩鎮(zhèn)六街區(qū)” 建設(shè)，天目里國(guó)際街區(qū)正是其中的重要板塊。它所面對(duì)的，已經(jīng)不只是一個(gè)項(xiàng)目本身的完成度，而是一處街區(qū)如何持續(xù)承接公共生活、組織內(nèi)容、形成城市界面的命題。
杭州天目里國(guó)際街區(qū)主題活動(dòng) 圖源：杭州宣傳網(wǎng)
2025年煥新亮相后，天目里國(guó)際街區(qū)以天目里為核心，聯(lián)動(dòng)周邊約300余畝范圍，串聯(lián)北園、天目里、南岸三大公共活動(dòng)空間。空間更新已經(jīng)完成，接下來(lái)真正需要推進(jìn)的，是街區(qū)如何被更好地使用，如何在日常中持續(xù)發(fā)生。
Road Poetry Festival is not a conventional poetry event confined to a theatre or museum. It is a public cultural program staged within the city itself, using everyday streets and urban routines as its exhibition ground, and the people moving through them as its protagonists.
Its four main components — exhibitions, talks, market, and performances — will all take place within OōEli International District.
The market, in this context, is understood as “a way of re-entering the city.”
Seen within a broader urban framework, OōEli International District also assumes a clearer role. In recent years, Xihu District has been advancing the development of the “Two Towns and Six Districts” initiative, with OōEli International District serving as one of its key components. What is at stake here is no longer simply the completion of a project, but how a district can continue to accommodate public life, organize content, and shape an urban interface.
Following its renewed unveiling in 2025, OōEli International District, centered on OōEli, now links an area of over 300 mu and connects three major public activity zones: North Garden, OōEli, and South Bank. The spatial renewal is in place. What follows is the more difficult task: how the district is actually used, and how it can continue to generate everyday life.
02
Why
the Market
為什么是市集？
街區(qū)的生命力，往往不體現(xiàn)在某一個(gè)節(jié)點(diǎn)活動(dòng)，而體現(xiàn)在高頻、開(kāi)放、可參與的日常機(jī)制中。市集正是這樣一種機(jī)制。它承接人流，激發(fā)停留，連接消費(fèi)與交流，也讓街區(qū)的內(nèi)容從“被看見(jiàn)”走向“被參與”。
圖源：Urbhang BCN by Livelicity
對(duì)天目里國(guó)際街區(qū)而言，問(wèn)題從來(lái)不是“有沒(méi)有內(nèi)容”，而是現(xiàn)有內(nèi)容如何形成更穩(wěn)定的空間經(jīng)驗(yàn)。建筑辨識(shí)度、品牌基礎(chǔ)、客群氣質(zhì)、公共空間品質(zhì)，都已經(jīng)建立起來(lái)；下一步要補(bǔ)足的，是讓這些優(yōu)勢(shì)真正進(jìn)入日常，讓街區(qū)的活力以更具體、更持續(xù)的方式被感知。
市集是一個(gè)系統(tǒng)，棚架則是其中最基礎(chǔ)的一層。
它關(guān)乎遮蔽、陳列、搭建、識(shí)別與動(dòng)線，也直接決定攤位與街區(qū)之間的關(guān)系。很多時(shí)候，一場(chǎng)市集的氣質(zhì)，并不首先來(lái)自視覺(jué)宣傳，而是來(lái)自人們走近攤位時(shí)的第一眼判斷。
所以，首屆 LOCUS 把題目落在 2.5×2.5m 市集棚架 上。
The vitality of a district rarely lies in a single event. More often, it is sustained through everyday mechanisms that are frequent, open, and participatory. The market is one such mechanism. It accommodates foot traffic, encourages people to linger, connects consumption with exchange, and turns district content from something merely seen into something actively experienced.
For OōEli International District, the issue has never been whether there is content, but how existing content can be translated into a more stable and tangible spatial experience.Its architectural identity, brand recognition, audience profile, and public-space quality are already in place. What remains to be strengthened is how these advantages enter everyday life, and how the district’s vitality can be felt in more concrete and lasting ways.
A market is a system, and the canopy is its most fundamental layer.
It shapes shelter, display, assembly, legibility, and circulation. It also determines the relationship between each stall and the district as a whole. In many cases, the character of a market is not first defined by promotional graphics, but by what people perceive in the instant they approach a stall.
For this reason, the inaugural LOCUS chooses to focus on the design of a 2.5 × 2.5 m market canopy.
03
LOCUS: OōEli Community
Micro-Space Program
LOCUS 天目里社區(qū)
微空間計(jì)劃
「天目里社區(qū)微空間計(jì)劃」由 天目里 × 杭州天目里蔦屋書(shū)店 × ArchiDogs 筑格傳媒 聯(lián)合發(fā)起。
這是一個(gè)長(zhǎng)期項(xiàng)目，將持續(xù)聚焦“社區(qū)微空間”命題開(kāi)展征集與落地，形成“發(fā)現(xiàn) — 提案 — 落地 — 復(fù)盤(pán)”的持續(xù)循環(huán)。
第一季聚焦市集棚架（2.5×2.5m）。后續(xù)命題將延展至導(dǎo)視與標(biāo)識(shí)、街角座椅、遮雨設(shè)施、臨時(shí)展陳單元、邊角空間等方向。逐年迭代更新，構(gòu)建可在創(chuàng)意園區(qū)推廣的微更新方法庫(kù)。
通過(guò) Discover（發(fā)現(xiàn)）→ Design（提案）→ Deliver（落地）的閉環(huán)實(shí)踐，我們希望讓每一次小改變，都準(zhǔn)確發(fā)生在“場(chǎng)所”上。
The OōEli Community Micro-Space Program is jointly initiated by OōEli × Hangzhou OōEli TSUTAYA BOOKS × ArchiDogs.
This is a long-term initiative. It will focus on one “community micro-space” topic, pairing open calls with on-site implementation, and building an ongoing cycle of discovery, proposal, implementation, and review.
Its first season focuses on the market canopy (2.5 × 2.5 m).
Season One focuses on market stall canopies (2.5 × 2.5 m). Future briefs will expand to include wayfinding and signage, street furniture such as corner seating, rain shelters, temporary exhibition modules, and underutilized edge spaces. The program will be iteratively updated year by year, building a scalable toolkit of micro-interventions for creative campuses.
Through a closed-loop process of Discover → Design → Deliver, the program aims to ensure that every small intervention happens precisely where it matters: in relation to place.
04
LOCUS
Competition Brief
首屆 LOCUS競(jìng)賽題目
本次競(jìng)賽面向全國(guó)公開(kāi)征集 2.5×2.5m 市集棚架創(chuàng)意設(shè)計(jì)方案。參賽方案需具備可拆卸與便捷收納的結(jié)構(gòu)特性，優(yōu)先考慮可持續(xù)材料與循環(huán)使用方式；同時(shí)應(yīng)滿足多場(chǎng)景、全年周期的市集使用需求，并在整體設(shè)計(jì)語(yǔ)言與空間氣質(zhì)上，與天目里國(guó)際街區(qū)的環(huán)境風(fēng)格保持一致。
競(jìng)賽向建筑、室內(nèi)、工業(yè)設(shè)計(jì)、展陳、景觀等相關(guān)領(lǐng)域的專業(yè)設(shè)計(jì)師、設(shè)計(jì)機(jī)構(gòu)與院校師生開(kāi)放。所有符合條件的參賽者，均可按統(tǒng)一要求提交作品。
競(jìng)賽組委會(huì)將從投稿方案中遴選出 6 個(gè)優(yōu)秀作品，進(jìn)入線下市集展覽與評(píng)獎(jiǎng)環(huán)節(jié)。
這次征集關(guān)注的，不是抽象意義上的“城市更新”，而是一個(gè)能夠被準(zhǔn)確描述、也能夠被真實(shí)驗(yàn)證的街區(qū)問(wèn)題：
一個(gè)棚架如何回應(yīng)使用，如何進(jìn)入場(chǎng)地，如何與天目里的日常氣質(zhì)發(fā)生關(guān)系。
This competition is now openly calling for creative design proposals for a 2.5 × 2.5 m market canopy. The proposal should incorporate a modular and easily disassembled structure, with efficient storage solutions. Priority should be given to sustainable materials and strategies for reuse. The design must accommodate year-round, multi-scenario market use, while maintaining consistency with the overall design language and spatial character of the Tianmuli International Block.
The competition is open to professional designers, design firms, and students in architecture, interior design, industrial design, exhibition design, landscape design, and related fields. All eligible participants may submit entries in accordance with the official submission requirements.
The organizing committee will select six outstanding proposals from all submissions. These finalists will proceed to the offline market exhibition and the final round of judging.
This call is not concerned with “urban renewal” in the abstract. It addresses a district condition that can be clearly identified and concretely tested: how a canopy responds to use, enters a site, and establishes a relationship with the everyday character of OōEli.
05
LOCUS
Awards & Prizes
首屆 LOCUS賽制獎(jiǎng)勵(lì)
優(yōu)勝獎(jiǎng)（1名）
45萬(wàn)元（稅前） + 優(yōu)勝獎(jiǎng)證書(shū)
包含設(shè)計(jì)費(fèi)、80套棚架制作費(fèi)用及設(shè)計(jì)生產(chǎn)版權(quán)買(mǎi)斷費(fèi)用。獲獎(jiǎng)團(tuán)隊(duì)需完成后續(xù)深化設(shè)計(jì)與方案優(yōu)化，對(duì)接工廠完成80套棚架制作，并參與頒獎(jiǎng)典禮、論壇分享及后續(xù)媒體報(bào)道。
Winning Proposal 1 winner
RMB 450,000 (pre-tax) + certificate
The award includes the design fee, the production cost for 80 canopy units, and the buyout fee for design and production copyrights.
The winning team will be required to complete subsequent design development and optimization, coordinate with the factory to produce the 80 canopy units, and participate in the award ceremony, forum sharing session, and follow-up media coverage.
榮譽(yù)獎(jiǎng)（5名）
4000元/組（稅前）1套樣品的制作費(fèi)用 + 榮譽(yù)獎(jiǎng)證書(shū)
獲獎(jiǎng)團(tuán)隊(duì)將參與線下展覽與沙龍，在天目里創(chuàng)意市集現(xiàn)場(chǎng)展示作品，與公眾直接交流，并受邀參與頒獎(jiǎng)典禮及相關(guān)傳播活動(dòng)。
Honorable 5 winners,
RMB 4,000 per team (pre-tax) for prototype production + certificate
Winning teams will participate in the offline exhibition and salon sessions, and will have the opportunity to present their work within the OōEli creative market, engaging directly with the public.
They will also be invited to take part in the award ceremony and related publicity activities.
*榮譽(yù)獎(jiǎng)樣品展出后，由天目里進(jìn)行統(tǒng)一回收。
* After the prototype exhibition, all displayed prototypes will be collected by OōEli.
06
LOCUSJury Panel
首屆 LOCUS評(píng)委陣容（持續(xù)邀約中）
* 以及市集商戶代表（在天目里攤位社群征集反饋，與攤主線上投票），施工搭建代表（彭師傅 – 天目里指定搭建施工團(tuán)隊(duì)負(fù)責(zé)人）等后續(xù)使用與運(yùn)營(yíng)者參與評(píng)審。
As well as representatives of market vendors (with feedback collected from the OōEli stall community and online voting by stallholders), and construction representatives (Mr. Peng, head of the designated installation team for OōEli), among other future users and operators, who will also participate in the evaluation process.
07
LOCUSRegistration Process
首屆 LOCUS報(bào)名流程
競(jìng)賽時(shí)間安排：
4月4日-4月21日
參賽作品征集
4月25日
第一輪線下評(píng)審（10 進(jìn) 6）
同步舉辦「路上詩(shī)歌節(jié)」系列活動(dòng)的主題分享，10 組入圍團(tuán)隊(duì)進(jìn)行現(xiàn)場(chǎng)路演（現(xiàn)場(chǎng)準(zhǔn)備匯報(bào)文件，可以通過(guò)效果圖、動(dòng)畫(huà)或模型進(jìn)行更完整的展示）
5月底
第二輪線下評(píng)審（6 進(jìn) 1）
同步舉行主題沙龍分享及 6 組選手現(xiàn)場(chǎng)展示與匯報(bào)。
The competition schedule is as follows:
April 6 – April
21Open call for submissions
April 25First-round offline review (10 shortlisted entries → 6 finalists)
A themed talk as part of the “Poetry on the Road” festival will be held in parallel, with 10 shortlisted teams delivering on-site presentations (teams should prepare presentation materials, and may use renderings, animations, or models to communicate their proposals more comprehensively).
Late MaySecond-round offline review (6 finalists → 1 winning scheme)
A second themed salon will be held concurrently, with on-site exhibition and presentations by the 6 finalist teams
08
LOCUSDesigners Community
LOCUS天目里設(shè)計(jì)師社群
LOCUS 并不止于一次征集。
我們將面向本次競(jìng)賽及后續(xù)年度命題，吸納優(yōu)秀的設(shè)計(jì)師團(tuán)隊(duì)與個(gè)人，加入 「天目里設(shè)計(jì)師社群」 ，作為園區(qū)長(zhǎng)期合作與共創(chuàng)的核心人才。并獲得天目里品牌背書(shū)，在重大節(jié)點(diǎn)（展覽、論壇、案例發(fā)布）獲得優(yōu)先邀請(qǐng)。
優(yōu)秀可落地的方案，將獲得從概念 → 樣機(jī) → 場(chǎng)景試用 → 優(yōu)化 → 規(guī)模化的全鏈路孵化支持。
LOCUS is not limited to a single open call.
Through this competition and future annual themes, outstanding design teams and individual designers will be invited to join the OōEli Designers Community, serving as core talent for the district’s long-term collaboration and co-creation.
Designers admitted to this network will receive the endorsement of the OōEli brand, along with priority invitations to participate and speak at key occasions, including exhibitions, forums, and case-study releases.
Strong, buildable proposals will also receive full-chain incubation support — from concept, prototype, and on-site testing to optimization and larger-scale implementation.
09
CompetitionOrganization
首屆 LOCUS活動(dòng)組織
主辦方
Organizer
天目里國(guó)際街區(qū)
承辦方
Co-organizer
支持與媒體宣發(fā)
Partners & Media Promotion
